The 15 streetwear brands to follow in 2025

1. Corteiz

In 2024, Corteiz continued to make its mark on the streetwear world with bold collaborations and initiatives. The London-based brand strengthened its partnership with Nike by launching a new version of the Air Max 95, this time in a "Tour Yellow" colorway, which generated significant excitement among sneakerheads.

Continuing this momentum, Corteiz unveiled a capsule collection with Nike, including clothing such as track jackets, denim sets and T-shirts, expanding its influence beyond sneakers.

Innovative in its communication, the brand used hundreds of drones to announce its collaboration, illuminating the London sky with the Corteiz and Nike logos, creating an impressive visual spectacle.

These initiatives demonstrate Corteiz's ability to combine creativity with a powerful marketing strategy, solidifying its position in the streetwear industry. 2025 is shaping up to be a pivotal year for this brand, so we'll be keeping an eye out!

2. HumanWithAttitude

Human With Attitude (HWA), founded in Paris in 2017, has quickly established itself as a key name in the French streetwear landscape. Led by a collective of young creatives, the brand draws inspiration from diverse worlds such as sport, music, and art, reflecting the cultural diversity of the French capital.

The year 2024 was marked by notable initiatives for HWA. The brand unveiled its fall/winter collection titled "New Wave," characterized by oversized cuts and a nature-inspired color palette. The collection includes key pieces such as three-leaf clover-print sweaters and raw-cut jeans with contrast stitching, demonstrating HWA's commitment to offering unisex clothing that combines style and comfort.

At the same time, HWA continued to expand its product range with items such as knitted football jerseys, baggy jeans, t-shirts and hoodies, available in limited quantities to maintain their exclusivity.

This strategy of limited-edition "drops," combined with an active presence on social media, has enabled the brand to strengthen its community and increase its visibility on the international scene.

HWA's commitment to quality is demonstrated through the rigorous selection of raw materials and careful attention to the finishing touches of each piece. This commitment aims to offer durable and timeless clothing, able to withstand fleeting trends and be part of a responsible fashion approach.

In 2025, HWA plans to continue its expansion by exploring new collaborations and developing innovative collections that reflect the ever-evolving urban culture. The brand aims to continue celebrating diversity and individualism, while remaining true to its Parisian DNA and avant-garde vision of streetwear.

3. 12 MOONS

12LUNES is a French streetwear brand inspired by the night to create clothing that combines creativity and quality. Their collection includes full-zips , tracksuits , hoodies , beanies and more, designed to allow everyone to express their style while surpassing themselves.

In 2024, 12LUNES was recognized as one of the most promising streetwear brands. This recognition underscores their commitment to innovation, originality, and ethics in urban fashion.

The brand also emphasizes sustainability and eco-consciousness, reflecting a growing trend in streetwear in 2024. Consumers are now looking for clothing that respects the planet while lasting over time, and 12LUNES strives to meet this demand by developing sustainable pieces.

In 2025, if you're looking to add a touch of freshness and originality to your wardrobe, 12LUNES is the brand to follow.

4. PPSC

In 2024, PPSC consolidated its position in the French streetwear scene through innovative initiatives and strategic collaborations. On January 17, the brand held a pop-up at 48 rue Cambon in Paris, offering its fans a unique experience. During this event, three beanies bearing the PPSC logo each hid €1,000, inviting participants to embark on an urban treasure hunt.

This bold strategy has reinforced the excitement around the brand, attracting a large crowd and consolidating its presence in the Parisian streetwear landscape.

At the same time, PPSC continued its collaboration with influential artists from the French music scene, including La Fève, Take a Mic and J9ueve, thus strengthening its connection with urban and musical culture.

These initiatives have allowed PPSC to stand out in a competitive market, building a loyal community and generating growing interest in its limited collections and exclusive events. We look forward to seeing how the brand will push its boundaries in 2025.

5. Tern

Tern , a streetwear brand led by a team of young French creatives, continued in 2024 to explore the nostalgia of early digital experiences to shape bold and evocative collections. Offering clothing exclusively online, the brand has successfully seduced streetwear enthusiasts looking for unique pieces that blend modernity and retro aesthetics.

This year, Tern made a splash with an unexpected yet highly anticipated collaboration for the global digital community: a partnership with the iconic company WinRAR. This partnership, symbolizing the fusion of two worlds—streetwear and technology—allowed Tern to strengthen its avant-garde image while attracting a global audience. Highlights from this collection include a WinRAR satchel with a 3D logo, compressed T-shirts that can be decompressed with water, and a retro-designed varsity jacket.

Staying true to its DNA, the brand continues to push the boundaries of creativity while establishing itself as a key reference in contemporary streetwear culture. With a strengthened online presence and global shipping, Tern is committed to offering unique pieces to urban fashion enthusiasts across the globe. We can't wait to dive into their world in 2025.

6. Scuffers

In 2024, Spanish streetwear brand Scuffers continued to celebrate authenticity and individuality by launching a series of collections that merge urban aesthetics and quality. The brand expanded its product range, introducing pieces such as bomber jackets, cargo pants, and knitwear, while maintaining its commitment to high-quality materials and distinctive designs.

Scuffers also strengthened its international presence by offering worldwide shipping, allowing a diverse customer base to access its unique designs. In 2024, the brand continued to foster a community united by its differences, encouraging everyone to embrace their true identity through fashion.

Additionally, Scuffers has expanded its physical presence by opening an outlet store in La Roca Village, offering customers discounts of up to 60% throughout the year.

This expansion is a testament to the brand's continued growth and commitment to making its products accessible to a wider audience.

A brand to follow closely to see what it has in store for next year.

7. APRIL

For those passionate about sneaker culture and urban fashion, the name Davril Supply resonates with a certain resonance. Created by the young and talented French designer Thibault Davril, this brand first captured the attention of the online world with its unique and innovative sneaker customizations. Among his most notable creations, he transformed a pair of Air Force 1s into a veritable aquarium, dazzling custom sneaker enthusiasts.

In 2022, Davril Supply expanded its influence beyond sneakers, launching a fashion label that encompasses both footwear and ready-to-wear. In his footwear collection, the skateboarding influence is palpable: Thibault Davril designs chunky sneakers with thick plant-based rubber soles, combining bold style with eco-consciousness.

Davril Supply has solidified its position in the streetwear scene by launching monthly collections, including in June and July 2024, offering a variety of items such as t-shirts, jackets, pants, and accessories.

Among the key pieces for 2024, the "Mirror Jacket" jacket and the "Ivy Light Blue - Ultra Heavy" hoodie have particularly caught the attention of urban fashion lovers.

Thibault Davril is particularly renowned for his meticulous attention to detail. His shoe creations are often embellished with rope laces, glittering emojis, or even stitched spiderweb motifs, adding a unique and recognizable touch to his designs. Davril Supply has positioned itself as an iconic brand for streetwear aficionados, combining innovation, originality, and a keen eye for detail.

8. Amoses

In 2024, independent French streetwear brand Amoses cemented its position on the fashion scene with limited-edition collections that combined creativity and originality. Launched in February, the "The Tales of Almas" collection made a splash with signature pieces like the "Kodiak Fluffy Knit" and the "Gimlin Sherpa," which garnered widespread attention on social media platforms like TikTok and Instagram.

Continuing this momentum, Amoses unveiled the "ENIGMA" collection with a photoshoot in Mons, Belgium, featuring a retro atmosphere and classic cars, reinforcing the brand's distinctive visual identity.

These initiatives have allowed Amoses to stand out in the streetwear world in 2024, offering exclusive clothing and cultivating a unique image. The future of this brand promises to be even bolder in 2025.

9. NoClout

NoClout , an independent French streetwear brand, marked 2024 with bold collections and a stronger presence on the urban scene. In January, the launch of the "Darker Drop" collection introduced key pieces such as the "Darker Hoodie" and the "Darker Zip," which quickly sold out thanks to high demand.

In February, the brand unveiled the "Racing Drop," featuring automotive-inspired jackets, including the "Vantablack Racing Jacket" and the "Lugia Racing Jacket," which were praised for their innovative design.

Throughout the year, NoClout has maintained its momentum by offering limited-edition capsule collections, solidifying its reputation in French streetwear. A brand to keep an eye on to see what it has in store for next year.

10. Parur

Parur, a label that cleverly positions itself at the intersection of streetwear and sportswear, has captured the essence of urban culture to offer pieces that are both casual and stylish. Founded in 2018 by a quartet of friends from Lyon, who prefer to remain anonymous, Parur quickly gained notoriety, largely thanks to its dynamic presence on social media, its sole distribution channel. This brand has distinguished itself by its ability to merge diverse aesthetics, as evidenced by its bold advertising campaign that reinterpreted characters from the video game "GTA" to create a unique total look.

Parur's marketing strategy is as unique as its designs. By focusing on creating rarity, the brand offers its items in very limited quantities and for a limited time, a tactic that has successfully created a constant buzz around its collections. This approach generates intense anticipation and desire among consumers, reinforcing the brand's exclusive appeal.

In 2024, French streetwear label Parur continued to skillfully blend the worlds of streetwear and sportswear, solidifying its position on the urban scene. The brand expanded its product range by introducing new pieces, including tracksuits and messenger bags, available on its online store.

Parur also strengthened its commitment to its community by launching the "Parur Members Club", offering its members exclusive access to content, launch dates, events and promotions.

11. Stüssy

In 2024, Stüssy continued to make its mark on the streetwear scene with distinctive seasonal collections and notable collaborations. The Spring 2024 collection introduced signature pieces such as leather jackets and reversible bomber jackets, combining relaxed fits with bold, signature prints.

For summer, Stüssy offered lightweight plaid shirts and loose-fitting shorts, reflecting its relaxed approach to summer style.

Among the year's notable collaborations, Stüssy teamed up with Nike to revisit the LD-1000, an iconic running shoe from the 1970s, in two colorways: "Action Green" and "Phantom."

Another notable collaboration was with Levi's®, resulting in a capsule collection inspired by their shared Californian roots, including a leather jacket, a denim jacket, and matching jeans.

All in all, 2024 was a prolific year for Stüssy, which maintained its relevance in the world of streetwear thanks to innovative collections and strategic collaborations.

12. Palace

In 2024, Palace Skateboard continued to make its mark on the streetwear scene with innovative collections and notable collaborations. The brand unveiled its Fall 2024 collection on August 9, featuring distinctive pieces such as faux fur jackets and anime-inspired soccer jerseys, reflecting its commitment to originality and urban culture.

In November, Palace collaborated with Oakley for Week 7 of its Winter 2024 collection, offering a range of apparel that merges Palace's graphic designs with Oakley's iconic silhouettes, including co-branded t-shirts, jackets, and snowboard-inspired pieces.

These initiatives demonstrate Palace's ability to innovate while remaining true to its roots, thus consolidating its position as a leader in the world of streetwear.

13. Supreme

In 2024, Supreme solidified its leadership position in streetwear with a host of prestigious collaborations and innovative collections. The New York-based brand notably collaborated with Martine Rose, unveiling a collection that combined the London designer's subversive aesthetic with Supreme's urban spirit.

In addition, Supreme has renewed its partnership with Jordan Brand, offering a new collection that has generated considerable excitement among urban fashion fans.

The collaboration with Dickies also marked the year, with pieces blending Dickies' workwear heritage with Supreme's distinctive style.

In addition to these partnerships, Supreme has enriched its Fall/Winter 2024 collection with original pieces, including a plastic replica of Harlem's famous "chopped cheese" sandwich, illustrating the brand's attachment to New York culture.

These initiatives demonstrate Supreme's ability to constantly innovate, merging diverse influences to deliver collections that captivate and surprise its global customer base.

14. Red Castle House

Maison Château Rouge, a bold and pioneering brand of Afro fashion, emerged in 2015 in the African Quarter of Paris. Founded by Youssouf Fofana, the label quickly expanded beyond France to grace the runways of Fashion Week and into trendy boutiques in global cities such as London, Tokyo, and Beijing.

In the heart of Paris, at 40bis rue Myrha, Maison Château Rouge stands out in the urban landscape. Surrounded by traditional African fabric stores and exotic grocery stores, the boutique embodies an aesthetic and cultural revival. It has become an emblem of Afrostreetwear in the 18th arrondissement, known for being one of the most popular neighborhoods in the French capital. This boutique, far from conforming to expectations, plays a score that skillfully blends boho, urban, and global.

Maison Château Rouge attracts an international clientele, often tourists drawn by its reputation, who stop by Uber in front of the boutique, hoping to find unique pieces unavailable elsewhere, such as at Galeries Lafayette. The brand's best-selling "Hirondelle" T-shirt is particularly coveted. Youssouf Fofana, with a touch of amusement, observes these global citizens seeking to claim a piece of this unique fashion identity.

Maison Château Rouge is therefore much more than a fashion brand; it is a reflection of a rich and vibrant culture, a celebration of African heritage through a contemporary and cosmopolitan lens. With its distinctive designs, the brand has successfully created a bridge between diverse cultures and lifestyles, thus asserting its place as an influential and innovative force in the world of international fashion.

15. Tell us in the comments

Which brand do you think should be in this top 15?